The Period of Purple Crying DVD

The Period of PURPLE Crying®

The Period of PURPLE Crying® program is the name given to the National Center on Shaken Baby Syndrome’s evidence-based SBS prevention program, which includes a full color 10-page booklet, parent reminder card, 10-minute PURPLE Crying video and a 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video intended to be given to parents of new infants. The program has two aims: to support caregivers in their understanding of early increased infant crying, and to reduce the incidence of shaken baby syndrome/abusive head trauma.